JCG Group Conferences and Mintel Comperemedia Present
The 9th Insurance Direct
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2012 Institutional Sponosors:
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2012 Forum Sponsors/ Exhibitors:
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Monday, April 16th, 2012
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7:30 a.m. -- 11:30 a.m. Digital Workshop: Social Media and Mobile Marketing. Explore the competition; Learn two ways to leverage traditional on line marketing tools; capture 6 new mobile marketing strategies; access 4 major mobile platforms with one free development tool; discuss 4 leading social media strategies driving leads and sales; discover your options and alternatives with one of the business’ most successful practitioners. Attendance is limited to practitioners with five or more years of insurance marketing experience. The workshop is designed as a robust idea and experience exchange. Pre-registration is required. Workshop Fee is $195.00. Leader: Kevin McKenna, CEO JCG New Media
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7:00 a.m.--5:00 p.m. |
Workshop and Conference Registration
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Noon -- 1:00 p.m. Exhibit Hall |
EXHIBIT HALL OPENING AND NETWORKING LUNCHEON FOR DELEGATES. Sponsored by TransUnion.
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1:00 p.m. -- 1:20 p.m |
Opening General Session. Welcome: Conference Chair, Hans Sternberg, Chairman, Starmount Life Insurance Company
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1:20 p.m. – 2:00 p.m. |
Key Note: The Forum is honored to welcome James J. Donelon, Louisiana Commissioner of Insurance, and President –elect (2013) of the NAIC as Key Note speaker.
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Concurrent Sessions | |
2:05 p.m.--3:05 p.m. |
A Conversation with Geoff Walker: One of the true iconic players in insurance direct marketing. Geoff Walker was a C-Level Executive with pioneer insurance direct marketing companies National Liberty and Capital Holding Corporation. He is an acknowledged expert in “turnaround” management, mergers and acquisitions and marketing strategies. He is a pioneer in detailed marketing and financial analyses. A terrific way to spend an hour. Geoffrey Walker, Managing Director, LOCDIRECT, LLC.
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3:05 p.m.--3:35p.m. |
Networking Coffee Break in the Exhibit Hall sponsored by IBehavior— Another great opportunity to meet and greet your fellow delegates
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3:40 p.m.--4:40 p.m. |
Monetizing Your Policyowner Base: See how data driven analytics can be applied to retention activities. Some of the data available today to help maximize retention campaign ROI such as triggers, customer data, credit data and ITA data are examined. See how these data sets can be applied via predictive analytics to identify the policy holders most likely to shop for insurance and potentially switch carriers. Rose Cahill, Vice President, Insurance Industry, Karen Imbrogno, Integrated Marketing Strategy Leader, Acxiom.
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4:45 p.m.--5:45 p.m. |
5 Strategic Trends to Watch in the Next Half Decade. Changing markets, an evolving competitive landscape, profitability pressure and a difficult economy sets the tone. Using analytics, research and examples from a powerhouse database, as well as original consumer research: here are the five trends that will affect your business. Tyler Nitz, Manager of Insurance, Mintel/Comperemedia
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6:00 p.m. -- 8:00 p.m. |
Delegate Networking Reception in the Exhibit Hall |
Tuesday, April 17th, 2012 |
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7:00 a.m.--8:10 a.m. |
Exhibit Hall Delegate Continental Breakfast and Idea Exchange Round Tables Sponsored by Acxiom
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Concurrent Sessions | |
8:15 a.m. – 9:00 a.m. |
Marketing Keynote: This presentation will revisit the trajectory of the recent past while focusing on how marketers can face the challenges of the second digital decade. This new era looks to be a continuation of much of the same only bigger, faster and more impactful as marketers are inundated by the speed of innovation, a deluge of data and the power of the consumer. With challenge and opportunity before us, marketers are ready to take on the future. Mike Stahl, VP Unitrin Direct
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9:05 a.m. -- 10:05 a.m |
A Really Big “OOPPPPSSS” Moment. Sometimes the very best insurance direct marketing strategy is no match for Washington and the Federal Government. Hear how “Health Care Reform” pulled the rug out from under a killer program, how this Company responded...and whether or not it worked! A riveting case study. Jeff Roedel, Chief Operating Officer, USI Affinity Collegiate Insurance Services.
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10:05 a.m. -- 10:30 a.m. |
Exhibit Hall Networking Break, Sponsored by JCG New Media, LLC
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10:30 a.m. -- 11:30 p.m. |
30 Ideas in 30 Minutes. It’s fast, it’s fun and it’s furious. This session featuring top experts is guaranteed to get you thinking. More importantly, you’ll be sure to walk away with some great ideas to rev up your direct response marketing efforts. Accomplished practitioners will share a series of ideas in rapid-fire sequence. Winning concepts in Media, Analytics, Digital, Product and other Direct Response promotional techniques will be revealed. Hold on to your seat – this will be a jam-packed session! Moderator: Shawn Morris, President, Diversified Media, RPM Direct; Panelist: Maria Eden President Mercury Media Direct; Paula Milam, President, TruSTAR Creative; Geoff Walker; Aileen McKenna, Creative Director, JCG New Media
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11:35 p.m. -- 12:35 p.m. |
Countdown to 2014: Health Care Dream or Consumer Nightmare? Panelists from health insurers will provide their point of view on the law, its impact, health care exchanges and more. Moderated by Warren Hunter, Chairman, DMW Direct. Panelists: Irving Albrecht, MBA,FLM,FAHM,CFCI, Assistant Vice President Director, Direct Marketing& New Market Development, BCBS South Carolina.
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12:35 p.m. -- 1:45 p.m. |
Closing Delegate Networking Buffet Luncheon in the Exhibit Hall Sponsored by Mintel/Comperemedia.
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CONFERENCE ENDS |
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Cancellation policy: Paid Registrations canceled prior to 01 March, 2012 will receive full refunds. Cancellations received after that date will not be refunded and no carryover to another JCG, Ltd. conference will be allowed. Substitutions may be made at any time. Please make checks payable to JCG, Ltd. Conferences. Hotel Information: A limited number of rooms are available at the conference hotel, The Royal Sonesta. The room rate for a double or single is $189.00 per night plus tax and service charge. To make reservations please call the hotel directly at 1-800-Sonesta (766-3782) and identify yourself as a delegate to the JCG Group, Ltd. Insurance Forum to get the conference discount.